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Sony launches PlayStation 5 consoles in China ahead of Microsoft's Xbox

Sony officially unveiled the PlayStation 5 console in China on slotxo เล่นฟรี Thursday.The PS5 disk version will be available at CNY 3,899 (US $ 602), while the digital-only version is priced at CNY 3,099.The Sony console will go on sale in China on May 15, with pre-orders on April 29.The official release of game consoles in China has only happened since 2014, after 14 years of ban on those products, the ban led to PCs and now mobile as a form of play. Outstanding game among Chinese consumers.Strict censorship laws and a lengthy approval process also mean that console manufacturers have a more difficult task to officially release their products in China.Although the PS5 was released globally in November 2020, it has just entered the Chinese market. A few months later That gave rise to the so-called "gray market" where vendors often import consoles from Hong Kong and Japan and sell them through Chinese e-commerce sites, which often saw a substantial increase in sales.

Demand for PS5 has been high in China since it launched out of the country in November 2020," said Daniel Ahmad, senior analyst at Niko Partners.Console gamers in China can't wait to pay almost twice the RRP (suggested retail price) if they want to import their consoles from abroad," Ahmad added, adding that due to scarcity and high demand, prices go up.
Genshin Impact' in the release game.The game still goes through Chinese censorship. That means some games might not be released in China if they worsen the sensitivity of Beijing.
Sony said that the PS5 will launch with three games: "Sackboy," "Ratchet and Clank" and "Genshin Impact", which are very popular with Chinese developers. Another Chinese game maker, Ultizero Games, is bringing the name "Lost Soul Aside" to its PS5.Other games from Chinese developers will eventually make their way to consoles, including Sony's first as well.
Chinese PlayStation Plus members will be able to play 12 PS4 games as part of their subscription.

Competition in china

Sony is not the first overseas next-gen console released in China.Nintendo released the Switch in 2019, working with Chinese tech giant Tencent to bring the console to market.In January, Tencent said Nintendo had shipped 1 million Switch consoles in China.The PlayStation 5 will face competition from the Nintendo Switch in mainland China, the country's most successful console to date. The switch's hybrid nature, social gaming features and high-quality software helped it succeed in China, ”Ahmad said.Sony also has a strong first-party offering and has worked with local game developers such as Ultizero Games to bring unique games like Lost Soul Aside to consoles and to increase the appeal of consoles in China.
Microsoft's Xbox Series X and Series S, which launched globally in November, are yet to be released in China.Xbox received a security certification for hardware that will be released inChina late last year. Microsoft has yet to say when the new Xbox releases will be released in China.Total domestic game revenue exceeded $ 40 billion in 2020, largely from mobile games, according to Niko Partners.Console games revenue is about 2 percent of total game revenue in China.The console remains a niche commodity in China due to a number of obstacles, such as prices, regulations and the absence of games targeting Chinese players," Ahmad said.

Event Timeline

kafa88 created this project.Tue, May 4, 3:46 AM