Like we did for Inno, we want to split out the building
of Mercurial from invoking the packaging tool so that we
can introduce an alternate build mechanism.
As part of this refactor, there are inconsequential changes
to file layouts. Before, some shared files such as the
WiX binaries and merge modules would be installed under
build/. Now, they are installed under build/wix-*. This
is to keep implementation simpler. But it also helps keep
build state more isolated.